In demand driven and community based programmes, effective and creative communication plays a crucial role in their success. Both NRDWP and TSC lay great emphasis on use of IEC and HRD to generate demand and create awareness and participation of the community. Therefore, communication and capacity development Unit has been designed and set up in each state for promoting initiatives in water supply and sanitation sector. With the similar aims J&K Govt. have also initiated and created the unit since 2008.